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Eminyakeni yamuva nje, ngokwethulwa kwemishini yokukhiqiza yasekhaya neyangaphandle kanye nochwepheshe abahlukahlukene, inkampani yaqhubeka nokuthuthuka ngokushesha nangokuqhubekayo, yakha uhlelo lokuphatha olujwayelekile nolusebenzayo.Le nkampani izibophezele ekwakhiweni nasekuthuthukisweni komkhiqizo, igxile ekukhiqizeni izikibha, amasudi ezinithiwe, i-windbreaker, ijakhethi, izingubo ezifakwe ukotini neminye imikhiqizo.Imikhiqizo ithunyelwa eYurophu nase-United States, Middle East nakwezinye izimakethe ezinkulu ekhaya naphesheya, ngamakhasimende asekhaya nawakwamanye amazwe.Le nkampani ilandela umoya "wekhwalithi ephezulu kanye nokuqamba okusha", izisekelo emakethe, ngenkathi iqinisekisa ikhwalithi, iphishekela ngokuqhubekayo ukwakheka komkhiqizo nokwakhiwa komkhiqizo, futhi ngamandla ayo okuthuthukiswa komklamo oqinile, minyaka yonke emakethe ukwethula uhlelo olukhulu. inombolo yomklamo oyingqayizivele, ukukhethwa kwezitayela zokugqoka ezisezingeni eliphezulu ukuhlangabezana nezidingo zamakhasimende ethu.Inkampani ngokuhambisana nenhloso "yekhasimende kuqala, esekelwe ubuqotho", ngethemba ngobuqotho ukuthi namakhasimende amasha namadala ekhaya nakwamanye amazwe, ukudala isizukulwane esisha somkhiqizo wezingubo kanye nemizamo engapheli.